Recently we had a 'double header' weekend (aka we shot a Friday wedding & a Saturday wedding). I blogged one on the following Wednesday and the other on Thursday. That week I also had two studio viewing sessions, one photoshoot and I completed the edits from the previous week's wedding plus two portrait sessions. In between all of that I went to yoga, vegged out on the couch watching Netflix for all of Sunday after shooting the weddings (it's known as a wedding hangover in the industry), met a friend for coffee, went to lunch with the girls and did all the household chores (okay that's a lie - I didn't do ALL the chores).
If I sound like I'm bragging about how much I can get done in a week, I'm sorry - but I am incredibly proud of my workflow and turnaround times. I feel like when I am providing the best service I can to my clients I know I'm doing business right.
So what's my secret???
Just start. The best way to get a job done is to start. Do I love editing hundreds upon hundreds of photos? No it's not my favourite part about being a photographer. I like editing don't get me wrong - it's all part of the process of creating - but I much prefer being out taking the photos, meeting people and doing things like printing, designing or blogging (yes I love to blog!).
So if I want to blog a wedding while I'm still excited about it, while it's fresh, before I've shot the next one - I have to start. I have to cull through the photos, sort them, select and edit my favourites to share on the blog. The simple action of starting means I'm getting it done.
It might seem silly that the secret to my workflow is something as simple as avoiding procrastination. We could talk about the reality of how long it takes to do each task. We could discuss the use of deadlines & to-do lists. But the simple fact is that the sooner you start, the sooner you will be finished. When Nike coined the slogan 'Just Do It' in 1988 they were on to something - those three simple words hold a lot of power.
If you want to dream big, you gotta work BIG.