Heidi Horton Photography

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Product Packaging 2015

17/8/2015

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Heidi Horton Photography, photographer's product packaging, photographer branding
By now you know I love the details & it's something I want reflected in my photography packaging. I take pride in offering my clients quality products from prestigious NZ suppliers and I want to present these products in a way that showcases them.

I am very lucky to work with a fantastic graphic designer & friend; Carmel of The Avenue Design Studio for my stationery needs. Carmel has great vision and a way of bringing to life exactly what I wanted but didn't know at the time. This season my stationery set has been simplified and unified. Besides my business card I also have square thank you cards so I can handwrite notes to my clients.
Heidi Horton Photography, photographer's product packaging, photographer branding, business stationery
I carry my business logo through all my stationery & packaging. And you may wonder why I choose to use a relatively plain font & style for my logo, no fancy swirls or icons. Truthfully I've had a few logos designed but I can just never decide on one. Instead I have grown to love the simplicity of my logo & that while it brands my work, it doesn't detract from it.

Even my USBs are branded and now they also tie in with my new season wedding packaging. Made-to-order custom wooden boxes from The Wooden Box Co in Alexandra. They even set up a branding iron with my logo so each box has it branded into the lid.
Heidi Horton Photography, photographer's product packaging, photographer branding, business stationery
My professional prints go to clients in a branded folio with a care-card explaining tips for looking after & getting the maximum enjoyment from these prints.

I love packaging up client orders with care and love. While you may say it's only a bit of packaging, to me it's a reflection of my brand and it's about creating the best experience I can for my clients. 
Heidi Horton Photography, photographer's product packaging, photographer branding, business stationery
I was recently lucky enough to collaborate with a handful of local wedding vendors to put together a styled bridal shoot and Carmel has made us up some beautiful promo cards with the photos.
Heidi Horton Photography, photographer's product packaging, photographer branding, business stationery
As I took these photos the other day a sense of accomplishment washed over me. To think how I first packaged my products for clients, to where I have got to today. It is all thanks to everyone that has supported me and my business as I have grown, so to you I say THANK YOU.xxx
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Heidi Horton Photography  |  Wedding & Portrait Photography
Gore, Invercargill, Te Anau,
Queenstown, Wanaka, Cromwell, Alexandra, Dunedin & anywhere else my camera takes me!
021 0221 2887  |  hello@heidihorton.com

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