Forget the others, focus on your sparkle!

It's a question I get asked a lot in many varied forms, but it boils down to; how do I get on being in a creative industry that is so over-saturated and every month there's another photography business popping up creating competition.

I post blogs every month on how I go about doing things in my photography business. I post stuff about my  ideas & dreams, client experience, editing and a lot of personal pieces. Should I be worried that my brand is so exposed that it could easily be copied?

I often get asked; "but did you see so-and-so basically copied you word-for-word?", "did you hear that one of your old clients used a different photographer this year?", "did you see how busy so-and-so is?", "have you heard how this other photographer is undercutting us?"....

And you know what?! It really doesn't phase me in the slightest. I've had fellow photographers mention my relaxed perspective when considering copy-cats & industry competition. And my usual response is that I'm too busy working with my awesome clients to worry about what others are doing and I'm a happy person for it. I've seen this sort of thing eat away at too many photographers and it's not worth it. In fact it's not just photographers - I've seen it happen with all kinds of businesses & industries.

Every industry has competition. Every industry has someone that will do it for cheaper. It's business.

​And as creatives that put our heart and soul into our work it can be hard to accept that. But I promise you that if you accept it, move forward and focus on bettering yourself (rather than letting comparison chew you up & spit you out) you will be happier and more successful.

It truly doesn't matter how saturated an industry is, or how many times you see the same pose copied. No one can replicate you. No one can be you. That is your strength, your beauty & your sparkle!

Don't let anyone ever dull your sparkle.xx
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"Today you are you, that is truer than true, there is no one alive who is youer than you!" - Dr Suess.